Category Specialist

Rajoni i Prishtinës

Shitje dhe Zhvillim Biznesi

On-site 3-5 years of professional experience

Short Description

Manpower SEE is a leading provider of innovative workforce solutions, delivering comprehensive staffing and human resources services to help clients thrive in today’s dynamic labor market.On behalf of Red Bull, we are seeking a Category Specialist to support category growth, trade marketing execution, and data-driven decision-making across key retail channels in Kosovo. This role works closely with Sales, Marketing, and key customers to strengthen category performance and brand presence.

Description

The Category Specialist is responsible for leading category management initiatives with key customers, translating data and shopper insights into actionable strategies, and supporting the execution of trade marketing and category plans across channels. The role acts as a critical link between Sales and Marketing.Key ResponsibilitiesCategory Management & Analytics

Lead category management projects with top customers
Analyze sell-out performance across channels to identify growth opportunities
Prepare reports on category trends, market share, and competitive positioning
Develop tailored action plans to grow category turnover with key customers
Support Key Account Managers with initiatives for non-top customers
Monitor PSA reports and translate insights into execution-focused action plans
Maintain and analyze depletions data to support business planning
Prepare and analyze Trade Sales (TS) and Financial Sales (FS) reports

Trade Marketing Strategy & Execution

Develop and implement trade marketing strategies aligned with brand priorities
Plan and execute consumer activations and in-store campaigns
Support trade activity proposals while safeguarding brand standards
Ensure effective internal and external communication of trade initiatives
Support e-commerce strategy development and execution
Manage trade marketing budgets efficiently and according to plan
Coordinate with international and local teams to ensure alignment

Sales & Marketing Alignment

Act as a bridge between Sales and Marketing to ensure seamless execution
Translate the marketing plan into actionable sales strategies
Support alignment of trade activities across customers and channels
Define and implement “Perfect Store” standards by channel
Support premium in-store execution of new product launches

POS & Materials Management

Ensure effective use of global POS toolkits in line with brand guidelines
Oversee local adaptation and production of POS materials when required
Manage the POSM process to enhance in-store visibility and shopper engagement
Business Insights & Development
Build and maintain data platforms for analysis and insight generation
Identify opportunities and challenges across customers and channels
Conduct ad-hoc analysis to support sales development and business planning
Evaluate promotions and channel-specific performance

Requirements

Experience & Qualifications

Minimum 3 years of experience in FMCG, ideally in Category Management, Trade Marketing, or Key Account roles
Strong understanding of FMCG market dynamics, shopper behavior, and category management
Excellent analytical skills with strong commercial acumen
Strategic mindset with the ability to translate insights into action
Strong communication and stakeholder management skills
Proficiency in MS Office (Excel, PowerPoint, Word)